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What was: The Debenhams Cup

The Debenhams Cup was a minor English cup competition played for during the late seventies. It took place two seasons only in 1977 and 1978 and was contested by the two teams who progressed the furthest from the first round proper of the FA Cup. Therefore only third and fourth division clubs and non-league survivors of the earlier qualifying rounds were eligible. 

How did the competition come about? Debenhams, a large British retailer, were wanting to get involved with football through some sort of sponsorship deal and they put their idea of a sponsored competition for the smaller less glamorous clubs involved in the FA Cup to FA secretary Ted Croker. He liked the idea and the fact it only added two games to the fixture list and so added an item to a FA Council meeting agenda. This was approved pending agreement from the Football League which was promptly given and so the competition got the green light just prior to the FA Cup first round games of the 76/77 season. This was the first time a sponsor had been associated with the FA Cup.

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