Sheffield Wednesday v Bulgarian XI Aug 1966
Wednesday’s Hillsborough ground had hosted three group games and a quarter final during the 1966 World Cup finals. This programme cover from a 66/67 pre-season friendly between the Owls and a Bulgarian select team commemorates that by showing World Cup Willie, the first ever World Cup mascot proudly grasping and making off with the Jules Rimet Trophy.
I have no idea what the caption ‘League Division One and World Cup Winners at Hillsborough’ means. Wednesday hadn’t won the League in 1966 nor as we all know had Bulgaria won the World Cup.
Link: World Cup 1966 - England July 11-30